To create a new identity system for a nationally recognized software company celebrating their 30 anniversary. ABCoA offers innovative solutions for the everyday operations of a business. Their product ranges from serving independent automotive dealership to credit processing, and auto pricing to web hosting. My approach was to unify the long name they're having to a single, five letter name—ABCoA— to adopt the triangle and transform into a friendly equilateral triangle. As many technology companies use green I choose to use a set of vibrant colors for ABCoA's sister companies.